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This post contains the notes from an April 2018 talk about the latest Pinterest update and changes explained by a Pinterest employee.
I took notes to refer back to and thought why not share these notes with others that may want to see the updates written out to save. This post is also helpful for those of you that may have missed the following talk that gave great insights into Pinterest.
If you missed this talk about Pinterest, you can hear it right now or keep reading this post for the full scoop. The notes are categorized by topic even though there was a lot of bouncing around to topics in the talk.
Pinterest just shared a HUGE amount of information with us live. Pinterest's Head of Product Marketing, Sarah Hoople Shere, gave definitive answers to a mind-blowing number of your most commonly asked questions: 📌1. The new guidelines say the first 5 Pins of the day are prioritized – what does this mean? When does the "day" start? 2. Pinterest prioritizes “fresh content.” What is considered “fresh”?3. Why should you Pin to the most relevant board first?4. How many times should you Pin in a day?5. What’s the right ratio of your Pins to other people’s Pins?6. Should you delete underperforming Pins?7. Is Live Pinning better than using a scheduler?8. And waaaay more.You won't want to miss it.
Posted by Tailwind on Monday, April 23, 2018
Keywords in the Pinterest description is the most important. Ask yourself, what is this pin about? What words would my readers be interested in?
Also add keywords to your Pinterest profile, board titles, and descriptions.
Images on Pinterest pins should be relevant, and pin descriptions need to match the content they’re linking to.
Lace in keywords to pin descriptions. For example, This grilled asparagus recipe is great for a weeknight dinner and special enough to be served as a side vegetable at a dinner party. Keywords being, grilled asparagus recipe, weeknight dinner, side vegetable.
Pinterest uses thematic events in addition to keywords.
To get help in finding keywords, go to the Pinterest search bar, and start with as broad as a search as possible. Use the colored tiles that come up as choices for your keywords. These are words that people are actually searching for.
Schedulers Versus Manual Pinning
Schedulers! There are NO penalties for using a 3rd party scheduler, but it helps to consume content now and then as your readers do.
To say it again, absolutely no favor is given to manual pinning versus using a third-party scheduler.
There is no such thing as pinning too much. Consistency is better than volume, meaning several pins daily instead of a lot just once a week.
My favorite Pinterest approved scheduler is Tailwind.
Recommended Pinner By Pinterest
You’re considered an active user if you save content regularly.
You’re eligible to be a recommended pinner if you fulfill the following three criteria:
- Save pins regularly; manual and/or scheduled pins.
- Have a Business account.
- Claim your website.
Each pin should have a unique description if pinning to the same board again to make it a “fresh” pin. There is no SEO value to repinning continually to the same board.
Board covers don’t matter. Only use them if you really like them for your brand theme, and you find them important for your profile look.
Board descriptions are important because it carries down to the pins on the board.
Don’t be too rigid about other niches on your Pinterest account. There’s a possibility that people want to follow you for who you are and what you like. If you have two complete opposite niches like Keto and Social Media Marketing, then it may be more beneficial to have two business accounts from the start for each niche.
Pinning Your Own Pins
Prioritize your own pins. If you don’t have fresh content to save every day, then fill in the gaps with others’ pins that your audience would like.
Best for the website owner to save the first pin and to save it to the most relevant keyworded board.
Can pin any time of day.
Never delete a pin. If a product is no longer available, it’s better to update the page with a similar product.
Dud pins won’t hurt the engagement of your other pins.
If a pin is underperforming, just create a new pin for the post or product.
There is no magic ratio of pinning your content versus others. Most importantly, pin your content first at 12 UTC.
Backlinks don’t do anything on Pinterest.
Pinterest has said the recommended ratio is 2:3 for optimal pin performance. Vertical pins do better because they have more real estate in the feed, although square images are acceptable too.
When asked for actual dimensions of a pin, Pinterest stated a pin size of 600 x 900 is optimal. Anything greater than 600 x 1260 will get cut off.
Pins taller than the 2:3 ratio may get less distribution.
Pin Image Suggestions
Have lifestyle images – If you don’t have a good lifestyle image, make up for it with a good pin description.
Tasteful branding – keep your logo on the top or bottom center, logos/branding don’t affect your pin.
Limit helpful text on images.
Faces or no faces in pins really doesn’t matter.
Make sure your pin is engaging for your followers.
Pinterest followers are important now like they used to be in the earlier days of Pinterest.
It’s better to have loyal followers than a massive following. The quality is more important than the quantity. This means that it’s better to have a small number of engaged followers than a large number of unengaged followers.
Pinterest is doing a lot to help us get followers if they see that we are high-quality creators and are active on Pinterest.
The smart feed is the default over the following tab.
The following tab shows pins to readers in chronological order.
New pins get distributed to followers first, then Pinterest sees which pins get engagement, then the pins with higher engagement get recommended in the home feed, search results, and related pins.
Lean to the content that is attracting followers. Focus on analytics to see what people want. Pinterest helps you get followers too.
Your followers don’t see your group boards, but they can see your pins that are on group boards.
Remember that SEO is more important than followers because your reach with good SEO is much larger.
Some tips to get more followers:
- Pinterest will help you get followers.
- Use the follow button on your website.
- Make sure your followers on other social channels know you’re on Pinterest.
- Encourage people to add a photo and comment to your pin that they tried – You can embed your pin on your website and ask readers to engage with the pin with Tried It.
Pin descriptions should be visible to all users now.
Use a strong call to action. Use words like Shop, Find, or Click.
Pin descriptions should flow with the use of several relevant keywords added into the useful description.
Don’t use pipes to add keywords in your description.
Hashtags get significantly more distribution the first day the pin with the hashtags is on Pinterest.
Up to 20 hashtags are allowed. They should be thematic words.
People use hashtags to help them search and click on the hashtags on the pin.
Can put hashtags in the pin description or at the end of the pin description.
Hashtags are only meant for brand new content on Pinterest. Don’t add hashtags to older pins.
“Fresh” New Content
The best kind of fresh content is brand new content to the world. Although, creating a new pin for an older post is still considered fresh content.
Pinterest likes fresh content for their users.
Pinners love fresh content. The Following tab is meant to show new content to your followers faster.
Tried and Comments
The comments are different now than they used to be. Pins with photos tried and commented historically get more engagement.
Now comments need to have a photo tried. This is to cut down on spam comments. Comments and photo of the tried really boost engagement.
Great SEO is what gets pins to get more comments and photo tried, not the opposite.
Lens and Pin Codes
Pinterest uses Lens for visual search.
Anyone can create a pin code for a board or your Pinterest profile. That would help them use Lens more.
To download your pin code for your Pinterest profile, click on your profile picture, then click download pin code. You can use your pin code for marketing like putting it on a business card.
You can also get a pin code for any of your boards. Click on the three dots and then click create pin code.
Pinterest is working hard to cut down on stolen pins.
To combat stolen pins, the content that the pin links to must match the pin. It’s not so much about the image having to match up, but more importantly for the content to match up and the matching keyword would be good.
If your pins get stolen, reach out to Pinterest.
If you find a pin that doesn’t match up to the owner’s link, then let the pin owner know and flag it to Pinterest by clicking the three dots at the top of the pin, then click report pin, then check the box that says this pin goes against Pinterest policies.
Local companies can be found on Pinterest by putting their location in their name, hashtags in the pin description that include terms in the area and geographical area they are targeting.
The file name of the image used for the pin doesn’t matter.
Most engagement will take place outside of your profile.
Pinterest is always testing and experimenting to make the platform a better experience for the users.
Related Post: How My Pinterest Reach Grew By 392% in One Month
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