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Learn 11 reasons why WordPress.org is the best platform for a blog or website. When choosing the platform for your blog you want to be self-hosted on WordPress.org for all of the benefits.
I’ve heard bloggers sign up for WordPress.com thinking they were the same as WordPress.org, but they are very different. WordPress.com is free and there are no hosting fees, but it limits your income potential by not allowing ads, limits what you can do to customize, and your blog can potentially be taken down by the platform without your consent.
Here’s What WordPress.org Says About Their Mission
WordPress is software designed for everyone, emphasizing accessibility, performance, security, and ease of use. We believe great software should work with minimum set up, so you can focus on sharing your story, product, or services freely. The basic WordPress software is simple and predictable so you can easily get started. It also offers powerful features for growth and success.
We believe in democratizing publishing and the freedoms that come with open source. Supporting this idea is a large community of people collaborating on and contributing to this project. The WordPress community is welcoming and inclusive. Our contributors’ passion drives the success of WordPress which, in turn, helps you reach your goals.
1. WordPress.org is a Free Content Management System (CMS)
A good reason to use WordPress.org is the fact that it’s free, also known as, open source. Although, you will need to pay for a web hosting service like Siteground, and so worth it.
What is open source?
Open source means that you get a program that a legitimate company has created. They’ve decided they don’t like the structure of selling software. What they want to do instead is offer it for free so that a large community of developers can work on the software. This is called crowdsourcing. They all work together in a big crowd of people, hundreds, maybe thousands, depends on what the project is and they build a great collaborative project. And that’s what WordPress is. It is not only free, but it is of huge value.
Since it’s open source, it’s continually being updated which gives the users a continually improved experience. You won’t find that with a lot of other software programs. They don’t have as many updates and advantages and just a real overall sense of what the community wants.
2. WordPress is an Easy Install
Many hosting providers offer one-click installation. WordPress is easy to install. You can get hosting from a company like Siteground which I use and recommend for security, value, customer service, speed, and competitive pricing.
There are many hosting companies who have a one-click install of WordPress right in the control panel of your hosting, so you don’t have to worry about transferring files or figuring out how to upload your website to your hosting company.
Once you do the install, you’ve got a website. You can update and add WordPress quickly. If you’re new, it might take you five or ten minutes.
3. WordPress Plugins Give You So Many Options to Customize Your Blog
WordPress users love plugins! Plugins allow you to take a great software program and add other little pieces to it. So it plugs into this main hub software and adds these functionalities that you can do pretty much anything with.
There are plugins for almost anything that you can think of. Many of them are free and premium plugins are for purchase.
4. WordPress Uses Themes which is Like a Template to Make Your Blog Look Better
There are hundreds of professional designers building themes. Themes are like a template for your website because you can change it anytime while the content remains the same. It uses CSS, cascading style sheets, to have your theme go through however many pages you have on your site.
I recommend buying a premium theme. There so many choices that it can be hard to narrow it down to one, but you can get a new one anytime like painting a room. You can have a very professional-looking site very quickly with WordPress because of these themes. Then you can customize them even more for your unique brand and taste.
The Genesis Framework is a great first step toward a nice looking blog. Then, a child theme takes it to the next level. The beautiful blogs you visit have a child theme that makes them look that nice.
Some of the nicest looking themes I’ve seen come from Restored 316. Here’s an example of the Tasteful theme from Restored 316 that I use on the Aroma Mama blog.
5. WordPress Makes Search Engine Optimization Easier
WordPress makes search engine optimization (SEO) easier due to plugins like Yoast SEO that help guide you through keyword placement and backlinks to name a couple of the benefits. The free Yoast SEO plugin is pretty awesome, although I’d like to get the premium version some day for the extra features.
WordPress makes it much easier for you to add a lot of content that’s relevant. Search engines like when you have content and links that are relevant to each other. This can improve your ranking in search engines which leads to more organic traffic.
There’s no way to game the system or trick the search engine, it’s just the way that WordPress is laid out that it allows you to have titles, links, categories, and tags that improve the flow of your site. All of these things pull together the content and the right content for your site leads people to visit and stay on your site longer. This tells Google your site is highly relevant, highly targeted and Google likes to give you more traffic.
6. WordPress Makes It Easy to Get Support
WordPress is used by so many that it is easy to get support. There are so many blogs posts, Facebook groups, and courses on how to use WordPress so it’s not a problem if you find yourself stuck. Your answer is probably just a Pinterest search away.
7. WordPress is Hosted on the Internet
WordPress is hosted on the internet. The software used to design your site, host and edit your site is all online so you can work from anywhere. This is a huge perk to the life of a blogger, especially travel bloggers.
8. WordPress is So Popular That It’s Easy to Outsource with a Virtual Assistant
WordPress is so popular that you can hire a virtual assistant and you don’t have to pay what you would pay for a specialized website designer. You can hire people at a very reasonable price, but they’re also getting paid well to do what they do.
You can have someone update your website, add plugins, change or customize your theme. Some bloggers even offer services to new bloggers at very reasonable prices to put their blog together for them. This service allows bloggers to start writing blog posts without the steep technical learning curve.
9. WordPress is a Blog and Website Rolled Into One
If you are interested in a community built around your business or want Google juice through content being added to your site, then you should consider having a blog. It’s becoming increasingly popular for businesses to add a blog to their website.
The blog helps with engagement and education about the business or products, which leads to more informed readers who want to join your email list. This leads to customers that will buy from you again and again.
Adding a blog through a WordPress website is so simple. It’s a matter of clicking a few buttons and you have a blog and a website all rolled into one.
And likewise, it’s become more popular for bloggers to start a store, have a membership program, or sell products through their blog website. WordPress makes it very easy and compatible to excel in your business goals with all the plugins and software programs that are made to work with WordPress.
10. WordPress Makes Navigation Easy for Your Readers
One of the great things about WordPress is it makes navigation easy from the user point of view. WordPress has a lot of great navigation capabilities built right in. There is the navigation that is generally across the top of the site. People are so used to having a home button, an about page, contact page, and categories across the top of the blog.
Widgets is another advantage. You can have a widget that shows your categories which also helps readers navigate through your blog to find the content they are looking for.
You can also add a plugin that allows people to see related content automatically.
11. WordPress Lets You Schedule Your Blog Posts
I love that WordPress gives me the ability to schedule my blog posts ahead of time. I use this feature for every blog post since I schedule each weekly blog post for the exact day and time each week. This is a significant advantage for your blog because search engines love it when you have content published on a regular basis.
I hope you’ve found this post helpful on why WordPress.org is the best platform for a blog or website. If you like this post, consider subscribing to my monthly newsletter for more helpful blogger tips like this.
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